Ravi Mehta, Viximo’s VP of Product and Content has a great blog post on his personal blog on reasons why people send virtual gifts. To see the full post visit here:
http://virtualgoodsinsider.com/2009/06/23/five-reason-why-people-send-virtual-gifts/
In his post he goes into detail about the 5 following reasons why people send virtual gifts:
1. Virtual Gifts as Greeting Cards
2. Virtual Gifts as Signals
3. Virtual Gifts as Accolades
4. Virtual Gifts as Social Play
5. Virtual Gifts as Reciprocation
