Ravi Mehta, Viximo’s VP of Product and Content has a great blog post on his personal blog on reasons why people send virtual gifts.    To see the full post visit here:

http://virtualgoodsinsider.com/2009/06/23/five-reason-why-people-send-virtual-gifts/

In his post he goes into detail about the 5 following reasons why people send virtual gifts:

1.  Virtual Gifts as Greeting Cards

2.  Virtual Gifts as Signals

3.  Virtual Gifts as Accolades

4.  Virtual Gifts as Social Play

5.  Virtual Gifts as Reciprocation

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