Virtual Goods Market: Virtual Goods expand Philanthropic Horizons; Marketing through Design; EA plans for a Virtual Goods future; and more!
Here is this week’s recap of interesting news and insight into the Virtual Goods Market.
Philanthropy – Virtual Goods Style
The Pan Mass challenge takes a nod from the Virtual Goods business model to reach new audiences and increase donations in support of cancer research.
Surviving the Recession with Virtual Goods
Lack of advertising dollars in a global economic downturn has the makers of social applications diversifying their revenue streams to include virtual goods.
Designing for Demand
Consider how game mechanics and design patterns can be used as effective marketing techniques to sell virtual goods.
Electronic Arts plans to expand upon its success with Virtual Goods
EA incorporates virtual goods into current and future products, becoming one of the major players in the US to adopt this revenue model
