Archive for September, 2009

Virtual Goods Market: Freemium model increasingly mainstream; Dive into the data of Second Life; Weeworld sees continued growth; Age and ARPPU data from Gambit; Digitalization of Consumption

Friday, September 25th, 2009

Here is this week’s recap of interesting news and insight into the Virtual Goods Market.

Major gaming companies adopting virtual goods
More and more mainstream gaming companies (including Electronic Arts, Atari, and Activision-Blizzard) are monetizing through virtual goods.

Second Life stats
Linden Lab releases user and economic statistics including data on virtual goods

WeeWorld wins with virtual goods
Weeworld sees continued growth in its user base and revenue streams – including revenue from virtual goods

Gambit shares data on age in relation to ARPPU
Data provided by Gambit breaks down ARPPU by age group while Susan Su examines the factors behind it

Virtual goods in context: digitalization of consumption
Missed the above presentation by Vili Lehdonvirta, at the Virtual Goods Conference? Take a look at the slides here

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Do you want to implement a virtual economy? Already selling virtual goods and want to increase your revenue? Viximo provides publishers and brands virtual goods solutions that help them establish and grow new revenue through virtual goods. Our solutions have proven to drive more virtual goods revenue and engagement, then managing on your own. To learn more about our solutions, visit our website or email us at publishers@viximo.com.

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Fotolog Partners With Viximo For Premium Virtual Goods

Wednesday, September 23rd, 2009

The Viximo blog has been a little quite lately. The Viximo team has been working hard on a lot of new partners and initiatives, the first of which we are announcing today. We are excited to be partnering with Fotolog to help offer virtual goods to their member base of 27 million+. Fotolog is one of the world’s premier photo-blogging and social networking sites. Users of Fotolog will be able to see the implementation go live in the very near future. Full press release is below:

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Fotolog Partners With Viximo For Premium Virtual Goods

Fotolog leverages Viximo’s Content Marketplace to make premium virtual goods and gifts available to its 27 million+ members.

Cambridge, MA (PRWEB) September 23, 2009 – Viximo, the only complete provider of virtual goods solutions for social networking, dating, and casual gaming sites, today announced a partnership with Fotolog, the world’s leading photo-blogging site. Fotolog will leverage Viximo’s solutions to offer virtual goods to Fotolog’s 27 million members.

Viximo’s virtual gift solution will provide an optimized virtual gifting experience for Fotolog’s users. Combined with Viximo’s Content Marketplace, Fotolog’s storefront will have a robust, fresh inventory of premium content including licensed content from brands, celebrities, and musicians.

“Our partnership with Viximo will allow us to put our virtual goods program in high gear.” said Yossi Langer, President and Chief Product Officer of Fotolog. “Our millions of users are going to love Viximo’s vast array of high quality content.”

“We are thrilled to add Fotolog to our growing publisher network,” said Brian Balfour, Founder and VP Product Marketing at Viximo. “Fotolog is one of the world’s premier social networking sites, and we are proud to help both monetize and increase the engagement of their audience.”

Viximo’s solutions offer everything a social network needs to launch or grow a virtual goods business including micropayments, analytics, and – most importantly – exceptional content. As a result, Viximo is rapidly expanding both its publisher and content network to meet the demand of the thriving virtual goods market.

About Viximo:
Viximo monetizes your audience and increases engagement with the only complete virtual goods solution for social networking, online dating, and casual gaming sites. Viximo’s suite of solutions including premium content, analytics, virtual currency, and micro-transaction payments, can have your virtual economy up and running in less than one week. For more information visit http://viximo.com or learn about strategies for virtual goods at http://blog.viximo.com.

About Fotolog:
Fotolog is the world’s leading photo-blogging site, one of the world’s largest social networking sites, and a global cultural phenomenon. More than 27 million members in over 200 countries use Fotolog as a simple and fun way to express themselves through online photo diaries and photo blogs. Fotolog is published by Hi-media Group. For more information on Fotolog, visit http://www.fotolog.com, for more information about Hi-media Group, visit http://www.hi-media.com
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Virtual Goods Market: Monetization Stats; Virtual Goods Conference / Engage Expo!; MTV & YoVille; Future Growth of Virtual Worlds

Friday, September 18th, 2009

Here is this week’s recap of interesting news and insight into the Virtual Goods Market.

MMO and Virtual World Monetization Stats
The Game Developer Conference provides interesting monetization data for MMO’s and Virtual Worlds

Why you should attend the Virtual Goods Conference / Engage Expo!
Here are the top 12 reasons to attend the Virtual Goods Conference, in addition to hearing presentations from Viximo’s own Brian Balfour (Founder, VP Product Marketing) and Ravi Mehta (VP Product)

MTV gets in on the Virtual Goods action
MTV partners with YoVille to promote its annual video music awards – including MTV themed virtual gifts

Forecasting the Growth of (and Revenue for) Virtual Worlds
KZERO forecasts a continuing increase in the number of virtual worlds with increases in revenue coming from multiple sources, including – premium subscriptions, marketing placements, and virtual goods.

You Should Follow Us On Twitter Here

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Do you want to implement a virtual economy? Already selling virtual goods and want to increase your revenue? Viximo provides publishers and brands virtual goods solutions that help them establish and grow new revenue through virtual goods. Our solutions have proven to drive more virtual goods revenue and engagement, then managing on your own. To learn more about our solutions, visit our website or email us at publishers@viximo.com.

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Virtual Goods Market: Investors bet on Riot Games; Virtual Goods – major revolution for business; North America looks to Asia’s success

Friday, September 11th, 2009

Here is this week’s recap of interesting news and insight into the Virtual Goods Market.

Freemium Model attracting Big Bucks
As Virtual Goods generate more and more revenue they are becoming more and more attractive to investors.

Virtual Goods: The Next Revolution
Much like the Industrial Revolution, the virtual goods revolution represents a major shift for business

The West looks to Successes in Asia
Major western platforms continue to look to the east in the hopes of replicating their success with Virtual Goods

You Should Follow Us On Twitter Here

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Do you want to implement a virtual economy? Already selling virtual goods and want to increase your revenue? Viximo provides publishers and brands virtual goods solutions that help them establish and grow new revenue through virtual goods. Our solutions have proven to drive more virtual goods revenue and engagement, then managing on your own. To learn more about our solutions, visit our website or email us at publishers@viximo.com.

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Virtual Goods Market: Non-profits in Facebook’s gift store; Mobile payment providers galore!; Mature companies continue to increase revenue; Best practices from Gambit

Friday, September 4th, 2009

Here is this week’s recap of interesting news and insight into the Virtual Goods Market.

Non-Profits Next Up for the Facebook Gift Store
Following on the heels of branded content from Britney Spears and the opening of the gift store to real world items, Facebook once again adds another player on to the field – this time with charitable causes in mind

Mobile payment providers fight for dominance in an ever expanding market
The number of mobile payment providers continues to expand as more and more companies grasp for market share in the world of microtransactions

Established companies continue to see revenue increases
Even in Asia, where the virtual goods business model has matured, established companies have room for growth

The ins and outs of offer based payments
Gambit breaks down the best practices of the offer based payments model including common complaints and best solutions

You Should Follow Us On Twitter Here

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Do you want to implement a virtual economy? Already selling virtual goods and want to increase your revenue? Viximo provides publishers and brands virtual goods solutions that help them establish and grow new revenue through virtual goods. Our solutions have proven to drive more virtual goods revenue and engagement, then managing on your own. To learn more about our solutions, visit our website or email us at publishers@viximo.com.


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