Virtual Goods Market: Women and Virtual Goods; Electronic Arts & Playfish; Gambit debunks the issues surrounding “Scamville”
Here is this week’s recap of interesting news and insight into the Virtual Goods Market.
What Women Want…Virtual Goods apparently
According to researchers, women are a major demographic driving the virtual goods business in social games
Electronic Arts purchases Playfish
Despite recent controversy in the social gaming space regarding offers as an alternative payment method for virtual currency, EA acquires Playfish
An Alternative Look at Scamville
Gambit separates fact from fiction in the ongoing “Scamville” debate
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