Viximo

Here is this week’s recap of interesting news and insight into the Virtual Goods Market.

The making of Zynga’s Cafe World – which has reached 10 million users in one week
Roy Sehgal, general manager of Clubhouse Studio, explains that, “20 percent of the effort was building the game and 80 percent is operating the game as an ongoing service.” Such is often the situation with Virtual Goods use cases – a situation Viximo helps partners with through ongoing management and optimization.

Virtual Goods Summit 2009
Join us at this year’s Virtual Goods Summit (taking place on October 29-30th in San Francisco) and hear a presentation by Viximo’s own Brian Balfour (Founder, VP Product Marketing) titled, “Getting Started with Virtual Goods and Virtual Gifts”

US Virtual Goods Sales reach $1 billion
The United States virtual goods industry continues to grow with estimates for 2009 reaching 1 billion dollars – more than doubling from the previous year.

Gambit offers tips to monetize younger users
Susan Su of Gambit examines how and why you should be monetizing teens and twenty-somethings

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Do you want to implement a virtual economy? Already selling virtual goods and want to increase your revenue? Viximo provides publishers and brands virtual goods solutions that help them establish and grow new revenue through virtual goods. Our solutions have proven to drive more virtual goods revenue and engagement, then managing on your own. To learn more about our solutions, visit our website or email us at publishers@viximo.com.